Langsung ke konten utama

UNIC Demands Further Public Funding Support for Cinemas During Covid-19 Crisis

PRESS RELEASE

Following recent decisions requiring the closure of cinemas across a number of European countries in response to ‘spikes’ in Covid-19, European trade body the International Union of Cinemas (UNIC) has today renewed its call to national governments, the European Commission and the European Parliament to provide further public funding support to the sector to ensure that cinemas are able to survive the ongoing challenges presented by the Covid-19 crisis.

This is undeniably the most challenging period faced by European cinemas in their long history. The coronavirus pandemic has dealt the sector a devastating financial blow, one from which the industry will undoubtedly take a long time to recover.

The lack of major studio releases in recent months and the ever-changing need to respond to government recommendations—very often given at short notice—have resulted in massive uncertainty and risk causing irreparable damage. To say that the industry faces an existential challenge is no overstatement.

All of the evidence points to cinemas being one of the safest indoor spaces in terms of Covid-19 infections. It is worth again saying that not a single outbreak of Covid-19 anywhere across the globe has been traced to a cinema, multiplex or public screening venue. Audiences have responded well, been reassured of their safety and, when new films have been available, returned in strong numbers.

Today we call on governments across Europe to recognize the unique social, cultural, and economic value of the European cinema industry, and to provide the funding support it so desperately needs to survive this unprecedented period.

For decades, cinemas have contributed significantly to the GDP of each territory and paid billions in taxes. In 2019 alone, European cinema box office reached €8.8 billion. Cinemas employ tens of thousands of people across Europe, supporting the entire film industry, from production to distribution, as well as many other businesses, including the local shops and services which benefit from having a Big Screen on their doorstep.

Urgent financial support must be made available for the industry and, looking ahead, cinemas must be included in national recovery plans–both as part of, and alongside, the ‘Next Generation EU’ program. Furthermore, we urge national governments, the European Commission and the European Parliament to ensure that the conditions linked to such support are neither unrealistic nor an obstacle to recovery.

The criteria for aid should take into account factors such as the many jobs created by cinemas, both directly and indirectly, as well as their huge impact on the supply chain and local businesses. Should adequate and swift support not be provided, the potential consequences in both a cultural and social sense would be nothing short of catastrophic.

Cinemas need your support now.

The post UNIC Demands Further Public Funding Support for Cinemas During Covid-19 Crisis appeared first on Boxoffice.



from Boxoffice

Komentar

Postingan populer dari blog ini

Kinepolis Group to Open MJR Locations in Michigan, New Theater in Haarlem, Netherlands

Theater chain Kinepolis has opened its new Centrum Schalkwijk location in Haarlem, Netherlands today, October 8—though its inauguration has been postponed to a later date due to the Covid-19 pandemic. In addition, the chain’s 10 MJR Digital Cinemas locations— acquired by Kinepolis in October 2019 , marking the chain’s first foray into the American market—will reopen this weekend. The new cinema is a part of Haarlem’s redeveloped Centrum Schalkwijk shopping center, which contains residential apartments, commercial shops, and an above-ground car park in addition to the new cinema. The theater itself boasts 937 seats across six screens, all  equipped with laser projection. One screen has Laser ULTRA technology, combining 4K laser projection with Dolby Atmos sound.  Kinepolis Haarlem is the Kinepolis Group’s nineteenth cinema in the Netherlands, with the twentieth currently under construction in Leidschendam. Kinepolis has 111 cinemas worldwide total, spread across Europ...

NATO Releases CinemaSafe ‘Welcome Back to the Movies’ Video

PRESS RELEASE As movie theaters continue to re-open in the United States, the National Association of Theatre Owners (NATO) today released a CinemaSafe “Welcome Back to the Movies” video. The 60-second animated video–which will soon be available onscreen at movie theaters—demonstrates the CinemaSafe health and safety protocols moviegoers will see when they return to the movies at participating CinemaSafe movie theaters. More than 370 companies, comprising more than 3,000 locations and more than 33,000 screens across the United States have signed on to the protocols , with more signing up every day. Participating theaters commit to meet or exceed the voluntary protocols. Those theaters may display the CinemaSafe badge and protocols on their websites, and at their theater locations. The post NATO Releases CinemaSafe ‘Welcome Back to the Movies’ Video appeared first on Boxoffice . from Boxoffice

Comscore Inks Preferred Agreement with Marcus Theatres for Next Generation Theater Management

PRESS RELEASE Comscore has announced a multi-year agreement to provide Marcus Theatres, a division of The Marcus Corporation and the fourth largest theatre circuit in the United States, with Comscore’s next generation theater and circuit management solutions. Under this agreement, every Marcus Theatre location will use Comscore Cinema ACE theater management system. Part of Comscore’s Hollywood Software Suite of Solutions, Cinema ACE will enable Marcus Theatres to connect auditoriums, centralize content management and automate the transfer of features, trailers, and encryption keys. The agreement also provides Marcus Theatres with Comscore’s Enterprise Web circuit management service, allowing Marcus Theatres to streamline operations circuit-wide and ensure shows play out as planned. “We are excited to expand our long-term relationship with Marcus Theatres for theater and circuit manag...